Thursday, October 28, 2010

Ways to Track Web Site Analytics

Ways to Track Web Site Analytics
Many web sites provide web analytics services. Basically, web site analytics includes all of the following information:The inflow of traffic to the web site
  • The page view statistics of the web site
  • The keywords entered in a search engine to land at a particular web page.
  • The overall amount earned by the web site
  • Other similar statistics and figures
Use a web site tracking site for generating web analytics. Or you can use visitor tracking features offered by the web host. There are many popular sites that offer free traffic counters and invisible web site tracking. The next step is to access your web site earnings information from the web site advertisement provider. Likewise, you can access your own data if the advertisement part is taken care of in-house and not by a monetization site.

Record the monthly earnings of your web site in a simple word processor program or a spreadsheet. Also include the month and the year along with the money earned in that month. Using web tracking data, determine the monthly growth of the web site's earnings. Divide the earnings as per the days of the month and note them down. Do this for all the months.

For tracking the visitor traffic, list the total number of views for every month. You can chart the total page views as per the details provided by the web site analytics. Just like the monthly earnings, determine the growth in visitor traffic on your web site. Update your charts and lists at the end of each month.

Thursday, October 14, 2010

SEO Myths that need to go

SEO Myths that need to go
You must have read so many articles on the net about the myths of website search engine optimization. Now, the fact is that these SEO myths seriously need to die or else it can be a great hindrance to the efforts that most of us do while optimizing a site. Well, for experts it is easy to distinguish between a fact and a myth but for those SEO amateurs, there is a great chance for them to choose the wrong road.

The points below are some SEO myths that need to be wiped out from the whole scene:
  • SEO a stand alone activity: Whoever has created this myth seriously needs to check their IQ on SEO or Internet marketing. There are many facets of web hosting, design and more that can have a big impact on an organic search result. Some people think that SEO sits on a complete separate chair and others go around it without affecting the work required to improve ranking.
  • SEO and SEM are different: The thing is that SEO is a part of SEM and it is a single tactic of the overall marketing plan.
  • SEO – a subset of Social Media: You can see a lot of intersections between SMO and SEO but SEO is definitely not a subset of SMO. SEO can boost the social networking growth and SMO can facilitate link building. They are two sides of one coin but are different at the same time.
  • SEO comes after site launching: Let’s say you are running a relay race but forgot to take the baton. You have to run back to get it. Though it is not a rule that SEO must be implemented before launching a site but for more effective results, it is always better to implement it while developing a site. Otherwise you have to go back to the design base and start new all over again.